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how content really works to improve ranking of website

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All we populace crave is how could we get high rank on Google search or SERP. Search engine optimization is a technique or you can say a process by which we able to improve our website’s ranking and get the organic result which is unpaid. Also, to rank high on Google search you can apply for seo training. Let’s discuss those techniques:-


Proper keyword tactics
Keywords are the core for search engine optimization. Without appropriate keyword research, any seo battle will sway towards disappointment. In keyword research, one must plan those keywords which are mostly search by other people. You can take guidance from keyword planner Google which is a tool in Google Adwords.
Take a rough keyword phrase like seo training it may be used by people who are searching for information about training or new facts about seo. But some specific keyword phrases like seo training noida is more likely to be selected by particular people who are looking for seo training from a peculiar location. Also, those keywords which are at top locus might be difficult to rank high on Google search engine because of high struggle on that keyword.

Keep in mind to utilize strong, italics, heading tags, and different significant tags to highlight keyword phrases, but don’t work too much on it.


 Retain the consistency of content update
It’s natural that we all get bored from same things. We all do research on new things and anything of own interest. Likewise, Google crawlers need new and unique content to index web pages. Regularly updating your content is viewed as a perfect sign of site’s relevancy. It helps in indexing and increasing traffic to your website.

Maintain the absolute standard of originality
Originality here refers to content which we are providing to our website. The maximum part of SEO depends on content and content’s freshness. You can’t copy paste the content of another site to your site it would be against the law of Google search engine and other search engines. It’s not only under copyright infringement, but it can tear down your website from site’s search rankings.

You can check the duplicate content from different tools like CopyScape, SiteLiner and Screaming Frog.


Metatags on your website
Meta tags are also important for a search engine for crawling pages. In designing the website, there is a space between <head> part in every page where we insert Meta data or information about the content on your site.

•  Title data: Title data is accountable for the title displayed at the top of your browser window. It is very influential Meta data on your page.

•  Description data: After the title, it is necessary to provide information about your page. The page description is important by which other will know what you are yielding them – a compact and appealing description will make people enter in your site.

•  Keywords data: keywords meta tags are the phrases search by people who want to find the information or news related to that phrase. You need a variety of phrases to include in your meta tags. Don’t make your list of phrases too much long, the browser may completely ignore the data. Generally, must attempt to keep it to around 6-8 phrases with every expression comprising of 1-4 words. An example can be seo training noida.

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